Guayabera Day Designation Celebration
We are thrilled to announce the Guayabera Day Designation Celebration, set to take place on June 27, 2025, hosted by Calle Ocho News at The Havana Collection on Calle Ocho — a renowned Guayabera store that all of Miami must know about. This exciting event will mark the redesignation of July 1st as Guayabera Day, a tribute to the iconic Guayabera shirt — a symbol of Hispanic heritage, style, and craftsmanship. We are proud to partner with Miami Dade County Commissioner Eileen Higgins, who is officially redesignating July 1, 2025, as Guayabera Day, honoring this cherished garment and its cultural significance. Commissioner Higgins recognizes Guayabera Day as an important tribute to the cultural heritage of the community. “Guayabera Day is more than a celebration of style—it’s a tribute to culture, craftsmanship, and the timeless elegance of tradition, connecting generations through heritage and pride,” said Commissioner Higgins. By celebrating this day, she hopes to preserve the significance of the Guayabera and highlight its role in Miami’s identity. Honoring George Feldenkreis and Cubavera’s Legacy The Guayabera’s rise to popularity in North America is thanks in large part to the dedication of George Feldenkreis and his son, Oscar Feldenkreis, CEO of Perry Ellis International. George Feldenkreis founded Supreme International in 1967, initially importing Guayaberas and school uniforms to North America and Europe. This effort was pivotal in introducing the Guayabera to mainstream fashion markets and ensuring its cultural significance spread far beyond its origins. Tragically, George Feldenkreis passed away on February 20, 2025. In his honor, this year’s Guayabera Day Designation Celebration will pay special tribute to his incredible contributions in popularizing the Guayabera and preserving its rich heritage. In 2000, the Feldenkreis family launched the Cubavera brand under the Perry Ellis International umbrella. Inspired by Latin culture, Cubavera transformed the traditional Guayabera into a modern lifestyle collection that includes suit separates, shirts, jackets, pants, and shorts. Cubavera’s vibrant designs reflect the rich essence of Cuba’s cultural heritage, blending timeless tradition with contemporary style. The brand’s influence has played a significant role in making the Guayabera an iconic fashion staple worldwide. 4:00 PM to 10:00 PM • Free Cuban cuisine and beverages • Live Entertainment featuring music that celebrates Hispanic culture. • Official Designation Ceremony with Miami Dade County Commissioner Eileen Higgins
